Qualitative Research
We specialize in qualitative research study designs and execution. We provide full-serve research service for both in-person as well as remote qualitative research studies. We have used our innovative and validated research methods to assist study teams to carry out their study aims. Where in-person interactions are not possible, we use state-of-the-art platforms and tools that make it possible to replicate nearly all in-person research online.
Our services for qualitative research include the following:
In-person or remote individual interviews
In-person or remote focus group interviews
In-person or remote moderated discussion groups
Diary studies
Quantitative/qualitative studies
Immersion studies
Technology evaluation studies
Below is an example of the process workflow when working with our expert researchers during the study planning stage.
Based on particular research questions exploring participants’ experiences of a particular phenomenon, we provide a detailed explanation of your research design, including why the selection of a chosen qualitative research approach is most appropriate. We will incorporate references to provide evidence of validity of the specific methodology.
We will discuss with you your research design in detail and help develop a full discussion of your target population and sampling strategy, describing your process for recruiting participants as well as the optimal number to ensure a robust qualitative analysis and results discussion.
Based on your selected design, we then identify the most appropriate qualitative design for your study. Our expert team will explain why certain types of qualitative research methodologies are more appropriate than other types to inform your research.
Finally, we will help you address ethical considerations and potential limitations and assumptions for the study. We will also answer your questions regarding generalizability, validity, and replicability of your qualitative research data, before finalization of protocol.
